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Town Centre events are a great opportunity to promote Basingstoke to new visitors and encourage those who attend the events to explore to areas of the town they may not usually visit.

Basingstoke has a vibrant events programme with many partners operating events across the Town Centre. The BID will be delivering a set of 4 town centre events, some in partnership with stakeholders and others purely as BID events. There is always opportunities for BID businesses to engage with these events and utilise the added footfall on the day to promote themselves. Keep an eye on the Whats On page or contact the team to get involved.

Check out the InBasingstoke social media pages on Facebook, Instagram & Twitter.

Social media is a fantastic tool for promoting Basingstoke to the local community. The BID use a variety of platforms and social media advertising to promote activities in the town, share posts from BID businesses and encourage new visitors to the town. Tag us in your posts to ensure we’re sharing your content.

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Basingstoke Together's website promotes Basingstoke as a popular destination for shopping, business and leisure.

The website is one of our main channels for marketing activity and showcases the rich mix of shopping, the thriving arts scene, excellent hospitality offer, the well-respected college and the great nightlife that make Basingstoke a popular destination. The website aims to generate an improvement in footfall and economic prosperity for businesses and create an unrivalled place for people to enjoy.

Taking a consumer focused, content driven and editorial approach, the site brings together the different areas of cultural interest, enabling visitors to embark on a journey of discovery. The discover section enables visitors to navigate the site between shopping, arts, culture, events, food and drink and much more.

HOW TO PROMOTE YOUR BUSINESS ON THE IN BASINGSTOKE WEBSITE

If you are a member of Basingstoke Together, you are entitled to promote your business, news stories, job vacancies and more via the In Basingstoke website.

Contact the team for more information.

 

Celebrating the unique range of independent businesses in Basingstoke Town Cente.

Each July, the BID will release a promotional video celebrating the towns independent businesses and highlighting a selection of these businesses within the film. This will be promoted across a variety of digital platforms along with a wider marketing campaign encouraging visitors to shop locally and visit independent businesses in Basingstoke.

If you are an Independent Business within the BID and would like to be included in the promotional filming, contact the team.

Markets have been held in Basingstoke since the original market was established by Royal Charter in 1622.

General markets take place on Wednesdays and Saturdays between 9am and 4pm. Stalls currently include fruit and vegetables, meat, eggs, pies and chutney, bread, cakes, fresh fish, Thai, Korean and Japanese food, burgers, plants, ladieswear, menswear, pet food, smoking accessories and e-cigarettes, and mobile phone accessories.

The market is managed by specialist market operator Hughmark and the BID will begin working with them in May 2018 to assist in promoting the market, increasing footfall and the number of traders.

Small Business Saturday UK is a grassroots, non-commercial national campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

On Small Business Saturday, customers across the U.K are encouraged to go out and support all types of small businesses, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

The BID host an Annual General Meeting in February of each year. This is a more formal opportunity for BID members to feed into plans and discuss the previous years results.

The AGM covers legal requirements such as the presentation and approval of the audited accounts, election of directors, and appointment of auditors for the new accounting term. It’s also an opportunity for members of the BID to have a more formal input into the running of the BID, it’s projects and what the team should focus on for the forthcoming year.

You must be a Company member to attend the AGM. If you wish to join as a member please contact the team.

Engagement with our BID businesses is vital to ensure we are adding value.

To ensure every BID business is informed of upcoming projects, opportunities and latest news effecting Basingstoke, we deliver a bi-monthly magazine to all 500+ businesses. The magazine includes the latest BID news, business opportunities within the community, events, networking and much more. We welcome articles of interest from any BID business who would like to contribute an article (free of charge) to the magazine.

If you are interested in writing an article or are not currently receiving the magazine, get in touch with the Basingstoke Together team.

Basingstoke Together are proud to be a Premier Partner of Hampshire Chamber of Commerce.

The Chamber runs over 100 events a year in the region giving you the opportunity to network with other businesses, gain business contacts, find new clients and meet with new suppliers. The Chamber also offers a wide range of training courses ranging from sales and marketing to credit control and export documentation workshops.

BID businesses can attend a number of Chambers events FREE OF CHARGE by booking through the BID team. We will also be partnering with the Chamber on a number of local networking events 

To find out more about the chamber, please visit www.hampshirechamber.co.uk.

We aim to provide a voice for businesses in the BID area and signpost them to local consultations that may effect the Basingstoke Town Centre and the trading environment.

Through working with key partners, we will give BID businesses with an opportunity to shape the local area and input into the development of Basingstoke Town Centre.

Building relationships with local agencies allows the BID to have a seat at the table for various local forums and partnerships.

The BID currently represent a business perspective on a number of local working groups, partnerships and forums. This includes:

Social Inclusion Partnership – Focusing on homelessness across Basingstoke borough

Hampshire Chamber of Commerce – Ensuring Basingstoke Business is represented in the wider area.

Borough Business Partnership – Connecting Basingstoke business leaders and gaining a wider view on the trading environment within the borough

Town Centre Partnership – A strategic group focusing on crime and antisocial behaviour within the town centre

Strategic Marketing Group – A collective approach from the BID, Festival Place, The Malls, Destinantion Basingstoke and Basingstoke & Deane Borough Council to ensure a consistent message for promoting Basingstoke

Basingstoke Together has introduced free access public WiFi for Top of Town and The Malls.

Alongside WiFi we have installed a system called Geo Sense to provide accurate performance monitoring across the town centre.  The sensors monitor footfall, duration of stay, movement around the town centre/zone analytics, new v’s repeat visitors plus a range of other indicators.  The data from this system is anonymous however it will count and track WiFi enabled devices even if they have not logged into the free town WiFi service.  Performance data will be included within YourBID newsletter and is available to any BID business upon request.

Basingstoke first secured Purple Flag status in 2013 and following successful renewal applications since, it is one of 51 towns and cities across the UK to be recognised for offering a safe and enjoyable night out.

The scheme, run by the Association of Town and City Management, rewards town and city centres which are well managed at night.

Assessors visit Basingstoke once a year to check how the town centre operates from early evening to the early hours of the morning. The town centre is judged on factors including attractiveness and appeal, cleanliness, safety and the strength of joined-up working to raise standards.

From 2017, Basingstoke Together have been proactively involved in supporting the Purple Flag initiative in Basingstoke and have led on the submission for Purple Flag

Businesses in Basingstoke have a zero tolerance for anti-social behaviour and the BID are working closely with local agencies to promote a safe and welcoming environment for the town centre.

Anti-social behaviour effects not only local business owners, but the perception of a place and impacts on footfall, new business openings and employment. We are working hard to deal with reports of anti-social behaviour and encourage our business to call 101 (or 999 in an emergency) to report these instances to the Police.

Creating a vibrant environment at Top of Town to assist with increasing footfall and dwell time as well as promoting new business to the area.

Businesses outside of Festival Place and The Malls pay a slightly higher BID levy % due to the fact the tenants of the 2 centres also pay a service charge. This additional money paid by business in at Top of Town has been ring fenced in order to deliver projects that improve the vibrancy of the area. This will include banners, creative lighting installations, street art and more.

Basingstoke Together are currently working with Festival Place on the development of a BID Business Employee Discount Scheme.

Working on expanding the Festival Place Star Card, the BID are hoping to deliver the new employee discount card to all BUD businesses later in the year. The aim of the card is to help attract and retain staff locally to Basingstoke as well as encouraging those who are working here to shop locally.

Get in touch with Basingstoke Together to discuss further.

Basingstoke Together link local charities and community groups with BID businesses to promote various CSR opportunities.

The Basingstoke Voluntary Action Volunteer Centre advertises a variety of locally-based volunteering opportunities. These may be of interest to companies who wish to achieve their CSR objectives. These include short term (8 – 16 hours) team-based projects, such as decoration of a room, garden clearance, a fundraising event etc., as well as individual opportunities to share specific skills, by e.g. setting up a simple database, offering training, or independently checking accounts. Further information can be found on the BVA website at www.bvaction.org.uk.

Basingstoke Together has introduced a Cost Reduction Scheme to help identify savings for BID business and improve the bottom line, and in many cases, save more than the annual BID levy itself.

No matter how good you are at procuring on your own, joining forces with other businesses in a buying group will give you bottom line benefits, and make life a little easier.

The Business Cost Saving Scheme includes the following services:

  • Energy
  • Telecoms
  •  Pest Control
  • Testing
  • Handyman
  • Print & Stationery
  • Insurance
  • Merchant Fees
  • Water

We are very aware that running a business poses many challenges, not least keeping overheads down and having the right contract terms. We are therefore pleased to announce a new collaboration with Meercat Associates to provide free, no obligation cost reduction services to our BID Members.

To start saving call Meercat on 01444 416529 or for more information click here.

The BID will host a calendar of training workshops and business support events to ensure you and your team have access to a variety of opportunities to enhance your business.

With everything from Emergency First Aid in the Workplace to Cyber Crime, Customer Service and small business advice clinics, we will cover a range of topics to assist your business. We welcome suggestions for training courses so please contact the team directly.

Our latest training courses will be listed in our News section, as well as listed in the YourBID magazines. They’re available to book directly with the team.

The BID team can visit your business to offer basic 1-2-1 coaching on Facebook, Twitter, and Instagram. Helping you get set up and making the most of your platforms.

If you or your team need help getting started on social media, a member of the team can visit you and provide you with some training and assist with a number of queries you might have. The team can assist with social media advertising, creating business pages, expanding your reach and scheduling messages to ensure managing your social media isn’t taking longer than it should!

The council are offering local shops, traders, restaurants and businesses at the Top of the Town a helping hand to make improvements to their premises.

If you’re a business in the area with a building in need of a facelift, you can apply for funding through the Top of the Town Grant Scheme for up to half of the cost of the work. You can also apply for a contribution towards internal fit outs to improve the look and feel of your premises. And there is also the chance to have access to specialist business support to the value of £500 to help you grow your business or respond better to changing consumer habits.

For more information, please email business@basingstoke.gov.uk