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Basingstoke has a vibrant events programme with many partners operating events in isolation across the Town Centre.

Basingstoke has a vibrant events programme with many partners operating events in isolation across the Town Centre. For 2017/18, Basingstoke Together will be exploring ways to bring together the events programme to ensure there is a unified offering for visitors of Basingstoke.

As part of this process, please let us know what types of events you do/would like to see in Basingstoke.

The In Basingstoke Instragram account is up and running and can be found at instagram.com/inbasingstoke.

The In Basingstoke Instragram account is up and running and can be found at instagram.com/inbasingstoke.  To post an image, please provide the following:

Instagram image

Caption  – not to exceed 250 characters

Any hashtags and website details.

Please send all your information to info@basingstoketogether.co.uk and don’t forget to tag us in your social posts too!

Basingstoke Together's new website inbasingstoke.org promotes Basingstoke as a popular destination for shopping, business and leisure.

The website is one of our main channels for marketing activity and showcases the rich mix of shopping, the thriving arts scene, excellent hospitality offer, the well-respected college and the great nightlife that make Basingstoke a popular destination. The website aims to generate an improvement in footfall and economic prosperity for businesses and create an unrivalled place for people to enjoy.

Taking a consumer focused, content driven and editorial approach, the new site brings together the different areas of cultural interest, enabling visitors to embark on a journey of discovery. The discover section enables visitors to navigate the site between shopping, arts, culture, events, food and drink and much more.

To view our new website select the tab at the top of the page, or paste www.inbasingstoke.org into your browser.

HOW TO PROMOTE YOUR BUSINESS ON THE IN BASINGSTOKE WEBSITE

If you are a member of Basingstoke Together, you are entitled to promote your business via the In Basingstoke website – we simply need the following information.

Website Listing:  An overview of your business on the website in the relevant section or sections. Please provide:

Full business name

At least 250 words of copy

Landscape image, less than 1.5MB.  Where possible please provide a brand photograph or imagery from your most recent campaign rather than a logo.  If you don’t have anything suitable speak to a member of the team who can help with photography.

Your Twitter / Facebook / Instagram details

Your full address and telephone number

Your website address

A Website listing application form can be downloaded here

Event Listing:  Do you have an event taking place or a key date that we can add to our ‘What’s On’ Section?   This is an event or activity based entry on the calendar that is time specific e.g. ‘ Christmas Lights Switch On at Festival Place on 11th November’. Please provide:

Full event or activity name

Full name of your business

At least 250 words of copy about the event or activity – including details on any ticket purchase requirement, entry fee etc.

What day / days does the event or activity take place

What time / times does the event or activity take place

Where does the event or activity take place

Landscape image, less than 1.5 MB. Where possible please provide a photograph or imagery from the event or activity. If you don’t have anything suitable speak to a member of the team who can help with photography.

Your Twitter / Facebook / Instagram details

Your full address and telephone number

Your website address

An Event listing application form can be downloaded here

 

Please send all your information to info@basingstoketogether.co.uk. We aim to have the information uploaded within 7 days of receipt of all information.

The Promotions group comprises of number of key stakeholders including representatives from Basingstoke and Deane Borough Council, Anvil Arts and Festival Place.

The Promotions group comprises of number of key stakeholders including representatives from Basingstoke and Deane Borough Council, Anvil Arts and Festival Place. The group supports Basingstoke Together in development and delivery of plans for the marketing and promotion of Basingstoke Town Centre. All BID members are welcome to join the Promotions group that takes place bi-monthly.

Join the Promotions group

Basingstoke Together represents approx. 500 hereditaments (business properties) within Basingstoke town centre.

Basingstoke Together represents approx. 500 hereditaments (business properties) within Basingstoke town centre. As an organization that represents a substantial business community, Basingstoke Together is recognised as a key consultee for strategic and operational developments that impact Basingstoke town centre. In order to discuss these developments in detail, and to obtain views from the BID Members – Basingstoke Together coordinates a Voice for Business Working Group.

If you are interested in hearing the latest news about developments within the Town Centre and Borough, get in touch with Basingstoke Together.

Businesses within Basingstoke are continually being invited to complete consultations on matters that impact Basingstoke and Deane borough and the future economic prosperity of the town.

Businesses within Basingstoke are continually being invited to complete consultations on matters that impact Basingstoke and Deane borough and the future economic prosperity of the town.

The latest open consultation involves the council consulting on proposals for the Medium Term Financial Strategy 2017/18-2020/21(MTFS) which supports the delivery of Council’s priorities.

Find out more about this latest consultation here: https://www.basingstoke.gov.uk/budgetplans

Basingstoke Together will make the visitor experience more convenient, constantly seeking ways to improve the ease of navigation to and around the centre.

Basingstoke Together will make the visitor experience more convenient, constantly seeking ways to improve the ease of navigation to and around the centre.

Our Town Hosts are particularly important in achieving this, as they are constantly helping visitors navigate the town.

Basingstoke first secured Purple Flag status in 2013 and following a successful renewal application in 2014 is one of 51 towns and cities across the UK to be recognised for offering a safe and enjoyable night out.

Basingstoke first secured Purple Flag status in 2013 and following a successful renewal application in 2014 is one of 51 towns and cities across the UK to be recognised for offering a safe and enjoyable night out. It is only the second place in Hampshire, alongside Winchester, to have achieved the award so far.

The scheme, run by the Association of Town and City Management, rewards town and city centres which are well managed at night.

Assessors visit Basingstoke once a year to check how the town centre operates from early evening to the early hours of the morning. The town centre is judged on factors including attractiveness and appeal, cleanliness, safety and the strength of joined-up working to raise standards.

From 2017, Basingstoke Together will be proactively involved in supporting the Purple Flag initiative in Basingstoke.

Basingstoke Together coordinates the Town Centre Working Group, with representatives from BID Member businesses, Hampshire Constabulary and Basingstoke and Deane Borough Council.

Basingstoke Together coordinates the Town Centre Working Group, with representatives from BID Member businesses, Hampshire Constabulary and Basingstoke and Deane Borough Council. The group focuses on operational issues and projects that will impact Basingstoke Town Centre, topics include the installation of Town Centre WiFi, Rough Sleeping and planting programmes.

Get Involved –  info@basingstoketogether.co.uk

Basingstoke Together Town Hosts will be out and about meeting BID members, assisting members of the public, reporting problems and tracking their resolution with relevant agencies in addition to being an extra pair of eyes and ears in the town centre.

Basingstoke Together Town Hosts will be out and about meeting BID members, assisting members of the public, reporting problems and tracking their resolution with relevant agencies in addition to being an extra pair of eyes and ears in the town centre.  Rachel joined the team in September, and will shortly be joined by more hosts.

The Hosts wear distinctive red uniforms that clearly identify them as Basingstoke Together Town Hosts and their primary role is to support you in resolving any problems you may be experiencing in addition to making you aware of business opportunities available from the BID and key partners.  You can reach  the Town Hosts on the Town Host duty mobile number – 07426 920716.

Basingstoke Together are currently forming a sub group to work upon the development of a BID Member Discount Scheme and at this stage we would like to assess the level of interest from BID Members in becoming involved in, and making offers, for a scheme of this type.

Basingstoke Together are currently forming a sub group to work upon the development of a BID Member Discount Scheme and at this stage we would like to assess the level of interest from BID Members in becoming involved in, and making offers, for a scheme of this type.

Similar schemes around the country have achieved considerable success in driving business for BID Members. Schemes that are operating elsewhere provide discount cards to all employees of BID Members with the intention of encouraging them to shop, eat out and take advantage of the services provided by BID Members throughout the BID area.

Get in touch with Basingstoke Together to discuss further.

Basingstoke Together will continue to advise businesses of CSR opportunities.

One opportunity that is available all year round is for employee volunteering.

The Basingstoke Voluntary Action Volunteer Centre advertises a variety of locally-based volunteering opportunities. These may be of interest to companies who wish to achieve their CSR objectives. These include short term (8 – 16 hours) team-based projects, such as decoration of a room, garden clearance, a fundraising event etc., as well as individual opportunities to share specific skills, by e.g. setting up a simple database, offering training, or independently checking accounts. Further information can be found on the BVA website at www.bvaction.org.uk.

Basingstoke Together has introduced a Business Cost Saving Scheme to save money and improve your bottom line, and in many cases, save more than the annual BID levy itself.

Basingstoke Together has introduced a Business Cost Saving Scheme to save money and improve your bottom line, and in many cases, save more than the annual BID levy itself. No matter how good you are at procuring on your own, joining forces with other businesses in a buying group will give you bottom line benefits, and make life a little easier.

The Business Cost Saving Scheme includes the following services:

  • Utilities
  • Insurance
  • Telecoms
  • Printers/Copiers and Office supplies
  • Lease restructuring
  • Business and water rates

We are very aware that running a business poses many challenges, not least keeping overheads down and having the rightcontract terms. We are therefore pleased to announce a new collaboration with BCR Associates to provide free cost reduction services to our BID Members with no obligation

Placedashboard is designed to provide valuable information and insight into both the people visiting Basingstoke town centre and those we lose to competing centres.

The platform combines real world mobile movement data and a precise place database to provide real-time analytics on how consumers use retail locations.

The system captures audience demographics, brand affinities and behavioural changes which will enable BID Members and the BID itself to assess how campaigns affect a target audience.

The platform collects data via a mobile app from consumer panellists, these panellists are part of a national pool. Obtaining this type of data would be an extremely costly exercise for individual businesses, however, via Place Dashboard the BID can provide the data at no cost to BID Members.

We obtain extensive information from the dashboard including the most visited locations, both by street and business; information about the longest dwell time at the businesses visited; heat maps and cluster maps which help us to see how the consumer panel move around the town.  We are also able to identify which businesses are visited prior to, and following a visit to a particular venue.

BID members and approved partners can obtain bi-weekly access to the Placedashboard by signing up to the Basingstoke Together at the bottom of the page.

The council is offering local shops, traders, restaurants and businesses at the Top of the Town a helping hand to make improvements to their premises.

If you’re a business in the area with a building in need of a facelift, you can apply for funding through the Top of the Town Grant Scheme for up to half of the cost of the work. You can also apply for a contribution towards internal fit outs to improve the look and feel of your premises. And there is also the chance to have access to specialist business support to the value of £500 to help you grow your business or respond better to changing consumer habits.

For more information, please email business@basingstoke.gov.uk

Basingstoke Together coordinates the Town Centre Working Group, with representatives from BID Member businesses, Hampshire Constabulary and Basingstoke and Deane Borough Council.

Basingstoke Together coordinates the Town Centre Working Group, with representatives from BID Member businesses, Hampshire Constabulary and Basingstoke and Deane Borough Council. The group focuses on operational issues and projects that will impact Basingstoke Town Centre, topics include the installation of Town Centre WiFi, Rough Sleeping and planting programmes.

Get Involved – info@basingstoketogether.co.uk

The Borough council in partnership with Basingstoke Together will be running training sessions.

The Borough council in partnership with Basingstoke Together will be running training sessions, to help borough businesses with improved customer service, offer tips to grow a business and also to define brand and marketing to customers. These courses are aimed at supporting businesses with changing consumer expectations.

Check the Events Calendar for the latest opportunities.

Basingstoke Together will be introducing free access public WiFi for Top of Town and The Malls this Christmas. Once installation is complete Basingstoke Together will be able to deliver demographically targeted marketing campaigns on your behalf, free of charge.

Alongside WiFi we are also installing a system called Geo Sense to provide accurate performance monitoring across the town centre.  The sensors will monitor footfall, duration of stay, movement around the town centre/zone analytics, new v’s repeat visitors plus a range of other indicators.  The data from this system is anonymous however it will count and track WiFi enabled devices even if they have not logged into the free town WiFi service.  As soon as the system is up and running we will include performance data within this e-news bulletin.

Sign up to the E-Newsletter at the bottom of the screen.