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Amanda Stacey, International Women’s Day 2019

08 March 2019

As part of International Women's Day and to kick start our Basing Folk campaign, we spoke to influential women from around Basingstoke Town Centre. One of these was Amanda Stacey, Director of Aray Jewellery.

What is your current role?

Director of Aray Jewellery


What’s been your proudest moment as the Director of Aray Jewellery?

The feedback we’ve had some from customers since opening in Basingstoke has been really good with everyone saying how pleased they are that we are here.


What is the most interesting part of your role?

Being Responsible for choosing the goods we sell instore


What are the challenges for a woman in your role?

We have a fairly equal balance of men and women in this industry, but I think the biggest challenge we all face is dealing with different sales people from around the world. They all have different approaches to their job, and it’s difficult gaining respect from them. This is prevalent when, for example, you have to deal with difficult situations such as incorrect orders being shipped.


What advice would you give to young women starting their careers?

It’s important to stand up for yourself, but always stay calm. Remember, it’s never personal in business. It can take a long time to find your niche, so always say yes to different opportunities; all experience is learning. These days it pays to be computer literate as it plays a part in all jobs.


What are you most proud of?

In the field of business, I am most proud of being independent. I get to go head to head with some of the chain stores, but I have the freedom for more ideas and embrace being an alternative to them.


Read more of the interviews from influential women from Basingstoke Town Centre here. 

This series is the start of a wider new promotion for 2019 called “Basing Folk”. This will showcase people from across the town centre that help make Basingstoke a great place to work, visit, shop and be a part of. Future features will include members of the community, young people in Basingstoke, long-standing residents, workers and business owners along with various other topics.