A Voice For Business
A Place For People
A Place For Business
Town Centre events are a great opportunity to promote Basingstoke to new visitors and encourage those who attend the events to explore to areas of the town they may not usually visit.
Basingstoke has a vibrant events programme with many partners operating events across the Town Centre. The BID will be delivering a set of 4 town centre events, some in partnership with stakeholders and others purely as BID events. There is always opportunities for BID businesses to engage with these events and utilise the added footfall on the day to promote themselves. Keep an eye on the Whats On page or contact the team to get involved.
Basingstoke Together's website promotes Basingstoke as a popular destination for shopping, business and leisure.
The website is one of our main channels for marketing activity and showcases the rich mix of shopping, the thriving arts scene, excellent hospitality offer, the well-respected college and the great nightlife that make Basingstoke a popular destination. The website aims to generate an improvement in footfall and economic prosperity for businesses and create an unrivalled place for people to enjoy.
Taking a consumer focused, content driven and editorial approach, the site brings together the different areas of cultural interest, enabling visitors to embark on a journey of discovery. The discover section enables visitors to navigate the site between shopping, arts, culture, events, food and drink and much more.
HOW TO PROMOTE YOUR BUSINESS ON THE IN BASINGSTOKE WEBSITE
If you are a member of Basingstoke Together, you are entitled to promote your business, news stories, job vacancies and more via the In Basingstoke website.
Celebrating the unique range of independent businesses in Basingstoke Town Cente.
Each July, the BID will release a promotional video celebrating the towns independent businesses and highlighting a selection of these businesses within the film. This will be promoted across a variety of digital platforms along with a wider marketing campaign encouraging visitors to shop locally and visit independent businesses in Basingstoke.
If you are an Independent Business within the BID and would like to be included in the promotional filming, contact the team.
Markets have been held in Basingstoke since the original market was established by Royal Charter in 1622.
General markets take place on Wednesdays and Saturdays between 9am and 4pm. Stalls currently include fruit and vegetables, meat, eggs, pies and chutney, bread, cakes, fresh fish, Thai, Korean and Japanese food, burgers, plants, ladieswear, menswear, pet food, smoking accessories and e-cigarettes, and mobile phone accessories.
The market is managed by specialist market operator Hughmark and the BID will begin working with them in May 2018 to assist in promoting the market, increasing footfall and the number of traders.
Small Business Saturday UK is a grassroots, non-commercial national campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.
On Small Business Saturday, customers across the U.K are encouraged to go out and support all types of small businesses, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.
The BID host an Annual General Meeting in February of each year. This is a more formal opportunity for BID members to feed into plans and discuss the previous years results.
The AGM covers legal requirements such as the presentation and approval of the audited accounts, election of directors, and appointment of auditors for the new accounting term. It’s also an opportunity for members of the BID to have a more formal input into the running of the BID, it’s projects and what the team should focus on for the forthcoming year.
You must be a Company member to attend the AGM. If you wish to join as a member please contact the team.
Engagement with our BID businesses is vital to ensure we are adding value.
To ensure every BID business is informed of upcoming projects, opportunities and latest news effecting Basingstoke, we deliver a bi-monthly magazine to all 500+ businesses. The magazine includes the latest BID news, business opportunities within the community, events, networking and much more. We welcome articles of interest from any BID business who would like to contribute an article (free of charge) to the magazine.
If you are interested in writing an article or are not currently receiving the magazine, get in touch with the Basingstoke Together team.
Basingstoke Together are proud to be a Premier Partner of Hampshire Chamber of Commerce.
The Chamber runs over 100 events a year in the region giving you the opportunity to network with other businesses, gain business contacts, find new clients and meet with new suppliers. The Chamber also offers a wide range of training courses ranging from sales and marketing to credit control and export documentation workshops.
BID businesses can attend a number of Chambers events FREE OF CHARGE by booking through the BID team. We will also be partnering with the Chamber on a number of local networking events
To find out more about the chamber, please visit www.hampshirechamber.co.uk.
We aim to provide a voice for businesses in the BID area and signpost them to local consultations that may effect Basingstoke Town Centre and the trading environment.
Through working with key partners, we will give BID businesses with an opportunity to shape the local area and input into the development of Basingstoke Town Centre.
Building relationships with local agencies allows the BID to have a seat at the table for various local forums and partnerships.
The BID currently represent a business perspective on a number of local working groups, partnerships and forums. This includes:
Social Inclusion Partnership – Focusing on homelessness across Basingstoke borough
Hampshire Chamber of Commerce – Ensuring Basingstoke Business is represented in the wider area.
Borough Business Partnership – Connecting Basingstoke business leaders and gaining a wider view on the trading environment within the borough
Town Centre Partnership – A strategic group focusing on crime and antisocial behaviour within the town centre
Strategic Marketing Group – A collective approach from the BID, Festival Place, The Malls, Destinantion Basingstoke and Basingstoke & Deane Borough Council to ensure a consistent message for promoting Basingstoke
Basingstoke Together has introduced free access public WiFi for Top of Town and The Malls.
Alongside WiFi we have installed a system called Geo Sense to provide accurate performance monitoring across the town centre. The sensors monitor footfall, duration of stay, movement around the town centre/zone analytics, new v’s repeat visitors plus a range of other indicators. The data from this system is anonymous however it will count and track WiFi enabled devices even if they have not logged into the free town WiFi service. Performance data will be included within YourBID newsletter and is available to any BID business upon request.
Creating a vibrant environment at Top of Town to assist with increasing footfall and dwell time as well as promoting new business to the area.
Businesses outside of Festival Place and The Malls pay a slightly higher BID levy % due to the fact the tenants of the 2 centres also pay a service charge. This additional money paid by business in at Top of Town has been ring fenced in order to deliver projects that improve the vibrancy of the area. This will include banners, creative lighting installations, street art and more.
In our September 2018 business survey, businesses gave us a clear steer on the need to address the impact of antisocial behaviour (ASB) on your business. So, we’ve introduced a friendly and welcoming team of BID Town Rangers, who help deter crime and act as the welcoming face of Basingstoke town centre.
Operating five days a week, all year round and whatever the weather, they’re the eyes and ears of Basingstoke town centre, helping people find what they’re looking for and creating a sense of safety, whilst actively deterring and responding to low-level incidents of ASB and unwelcome conduct. The Rangers are fully funded by the businesses of the town centre under their business improvement district (BID) levy.
With close links to existing services including the Community Support Patrol Officers (CSPO), Hampshire Police, Festival Place and The Malls security teams, CCTV and the Town Link Radio Scheme, they offer an important bridge between businesses and the security services, helping to deter crime simply by being a consistent patrolling presence dedicated to the BID area.
What they can do
- Deter and respond to low-level ASB affecting local businesses and those visiting the town centre
- Be a visible presence in the BID area ensuring a feeling of safety to visitors and businesses
- Advise businesses with deterring crime and reducing theft
- Provide local knowledge, directions and help to all visitors
- Help visitors find your business
- Assist with first aid issues
- Work in partnership with existing agencies to reduce crime and ASB within the BID area
Community Safety Accreditation Scheme (CSAS)
The BID is currently working with our contractor to have both Rangers accredited under the Community Safety Accreditation Scheme (CSAS). Once accredited, the Rangers can exercise limited legal powers in areas relevant to their role.
The following powers have been determined appropriate to the Ranger role:
- Power to require giving of name and address
- Power to deal with begging
- Power to require name and address for anti-social behaviour
- Power to require persons aged under 18 to surrender alcohol
- Power to seize tobacco from a person aged under 16
Please note the Rangers are not a 24/7 service and should not be regarded as a replacement for Police or Shopping Centre security assistance.
Basingstoke Together have launched their loyalty Card - Basingstoke Rewards.
The BID have launched a new Basingstoke Rewards loyalty card. Available to both employees and the general public, the aim of the card is to help attract local residents and visitors to Basingstoke as well as retain staff locally to Basingstoke and encourage those who are working here to shop locally. The card is available free of charge to anyone who works for a BID business and for a small fee to local residents and shoppers.
Basingstoke Together link local charities and community groups with BID businesses to promote various CSR opportunities.
The Basingstoke Voluntary Action Volunteer Centre advertises a variety of locally-based volunteering opportunities. These may be of interest to companies who wish to achieve their CSR objectives. These include short term (8 – 16 hours) team-based projects, such as decoration of a room, garden clearance, a fundraising event etc., as well as individual opportunities to share specific skills, by e.g. setting up a simple database, offering training, or independently checking accounts. Further information can be found on the BVA website at www.bvaction.org.uk.
FREE PHOTOGRAPHIC AND VIDEO CONTENT FOR YOUR BUSINESS'S SOCIAL MEDIA, MARKETING AND WEBSITE
While we have provided photographic and video content to our businesses, through various campaigns like Independent Business Month and Small Business Saturday, it doesn’t need to be a special occasion for us to visit you! As part of the services, we offer to our BID businesses we are pleased to now include free photographic and video content. If you are launching a new promotion, have a special event you want documenting or just need to freshen your image bank, get in touch.
The BID will host a calendar of training workshops and business support events to ensure you and your team have access to a variety of opportunities to enhance your business.
With everything from Emergency First Aid in the Workplace to Cyber Crime, Customer Service and small business advice clinics, we will cover a range of topics to assist your business. We welcome suggestions for training courses so please contact the team directly.
Our latest training courses will be listed in our News section, as well as listed in the YourBID magazines. They’re available to book directly with the team.
The BID team can visit your business to offer basic 1-2-1 coaching on Facebook, Twitter, and Instagram. Helping you get set up and making the most of your platforms.
If you or your team need help getting started on social media, a member of the team can visit you and provide you with some training and assist with a number of queries you might have. The team can assist with social media advertising, creating business pages, expanding your reach and scheduling messages to ensure managing your social media isn’t taking longer than it should!